Raça Magazine
Black
Characters
A platform to fight against racism
art direction
photography
graphic design
digital
mobile
social
activation
media
Raça magazine, the largest publication on afro culture in Brazil, rethought the use of twitter to fight against the structural racism that silences black voices.
Case Study
ECD: Marcelo Rizério / Pedro Araújo / Anna Martha Silveira
CD: Ricardo Alonso / Luiz Filipin
Creatives: Diogo Rodrigues / Gustavo Finamore / Lucas Felix
Content Team: Michele Carlos, Thea Rodrigues, Nina Sobrinho, Marta Carvalho
Motion Designer & Editor: Matheus Melo
Technology Team: Juscelino Vieira, Liandra Monteiro, Guilherme Okamoto
Sound Production Team: Henrique Ruiz Nicolau, Francisco Castellano, Marina Leite
Meyot
Paramount
Soup
Disc cover and visual concept
for the band's new album
photography
graphic design
music & entertainment
art direction
When we first talked about how they vizualized this journey, three main topics kept raising conversations: the disc could represent a white elephant in the room, the songs had iridescent tones and the attitude of the lyrics could portrait a kind of bluff.
Why this shape?
The spiral is a shape that represents the materialization of life, along the lines of the Golden ratio and Fibonacci found in nature.
This stylized symbol is a way of interpreting paramount soup concepts in addition to reinforcing the depth of the album’s searches.
Furthermore, the aggressive and pointed aesthetics of the finishes represent the discomfort of the work’s theme,
the discomfort of not being an easy-to-absorb material.
Why bismuth?
Bismuth is a metal found in nature.
He is pratically immortal. For example, it takes longer than the age of the universe to deteriorate. It is a metal that, during the melting process, releases this iridescent crystal that symbolizes bluff.
For this to happen, heat is required, which creates a beautiful relationship with the paramount soup.
We wanted to bring something more organic to this process and thus bring a certain strangeness.
The process
Since the symbol was decided we agreed to follow an uncertain but promising path: to sculpt this shape from scratch and then portrait it searching for it's place. Not only the final visual of the piece was a mistery because of the chaotic way cristals form on the liquid state of bismuth, but also the layout we took to the chosen location for the shooting could be the cover or half the way to it.
From this process, two images were picked up and used by the band as singles before the album launch. Below you can see a small selection of how the visual was born and adapted until the final result.
Sculpture: Marcelo Onuki Maffei
Symbology: Breno Bitencourt
Photo: Dieson Morais
Make-up: Henrique Diego
PR: Build Up Media
Record Label: Eu Te Amo Records
Distribution: Ingrooves Brasil
Communication: Evelyn Nogueira
All songs composed by: Arthur Montenegro, Giuliam Uchima and Lucas Berredo
Production: Gabriel Assad
Mixing: Thiago Baggio
Mastering: Arthur Joly
Voice: Arthur Montenegro, Lucas Berredo
Eletric Guitar: Lucas Berredo, Arthur Montenegro
Bass: Giuliam Uchima
Synths: Lucas Berredo
Organ: Lucas Berredo
Theremin: Giuliam Uchima
Metals: Lucas Melifona
Acoustic Guitar: Lucas Berredo
Drums: Luca Acquaviva
Chuvisco Skatepark
Chuvisco
Design concept for the coolest
skatepark in south Sao Paulo
graphic design
branding
art direction
3D
The south zone of Sao Paulo represented too much for skateboarding and for me, so I made this as a personal project, using online images and footage tagged with the skatepark name.
All photos and video footage taken from online research.
Pravaler
Resiliences
A film with true stories
to launch the brand redesign
branded content
film
design
art direction
During 12 years they have researched true stories of hard work and wanted to portrait them along with the brand redesign.
Advertising Agency: CL/AG
Creative Director: Ale Alves
Copy: Rafael Radesco
Production Company: Malabar Filmes
Director: André Lorenz Michiles e Fábio Bardela
Photography: Alexandre Avilla
ESPN
Narrated Website
Creative interactive website
to subscribe for a soccer championship
digital
web design
direct
concept
illustration
art direction
They wanted more participants subscribing online, giving the event some extra wit from start. We brought the ESPN narrative expertise from the TV to the website itself, and some media elements inspiration for the design.
Case Study
Creative Director: Ale Alves
CW: Rafael Radesco
UI / UX: Bruno Perez
Cup Noodles
Taste it your way
Global print campaign
print
ooh
Connecting the noodles with the subway lines and the Brazilian flavors with stations around the world, we could create an international consistent campaign.
Creative Director: Luciano Lincoln e Felipe Cama
Creatives: Claudio Junior e Diogo Rodrigues
Online Funzine
Brazzzoom
Experimental project for tech and politic meditation
experimental
entertainment
humor
digital
concept
design
illustration
art direction
AI
Despite the huge challenges our people struggle to overcome, the commitment of our politician is constantly questioned, even more when a bunch of them appear sleeping during congress sessions. Turning all this into fun, seems a way Brazilians try to move on, or fight it.
Sleeping photos, random background images and audios taken from online research